Value-Led Dating
There’s a growing emphasis on shared values and political engagement when it comes to finding a partner:
- 25% of people think it’s key that their partner actively engages with politics and social causes[1].
- One in three women see different political views as a big turn-off in a potential partner[1].
- Being aware of current societal issues is seen as important[1].
Cross-Generational Romance
Age gaps are becoming less of a concern:
- One in three women have become less judgmental about age gaps in the past year[1].
- 59% of women surveyed are open to dating someone younger than them[1].
Slow Dating
Quality over quantity is the new approach:
- 31% of those surveyed are opting for “slow dating” – having deeper conversations to get to know potential partners better[1].
- 58% of singles are trying to be more open about mental health and slow down the dating process[1].
Emphasis on Emotional Intimacy
Emotional connection is taking precedence:
- 32% believe emotional intimacy is more important than sex[1].
- 78% of women said their partner needs to understand the importance of both emotional and physical intimacy[1].
Male Vulnerability
There’s a shift towards men being more open emotionally:
- One in four men have actively tried to become more vulnerable and open with people they are dating[1].
- 32% of men cite being open and vulnerable as the most important part of a relationship[1].
Moving Away from Dating Apps
While apps remain popular, there’s a trend towards offline connections:
- More people are looking to meet potential partners in real life rather than through apps[3].
- There’s a rise in attendance at dating events, with Eventbrite seeing 25% more singles attending such events[2].
- Speed dating events have tripled in London[2].
Embracing Diversity in Dating
People are becoming more open-minded about who they date:
- There’s a rise in “open-cast dating” where people are more willing to date beyond their typical “type”[2].
- More people are exploring their sexuality and gender identity, with millennials and Gen Z being the queerest generations[2].
These trends suggest a shift towards more intentional, values-based dating with an emphasis on emotional connection and authenticity in 2024.
Citations:
[1] https://www.marieclaire.co.uk/life/sex-and-relationships/biggest-dating-trends-2024-bumble
[2] https://www.cosmopolitan.com/uk/love-sex/relationships/a46200879/dating-trends-in-2024/
[3] https://mashable.com/article/dating-predictions-rest-of-2024
[4] https://www.cloudwards.net/online-dating-statistics/
[5] https://hinge.co/press/2024-GenZ-Report
[6] https://www.globaldatinginsights.com/featured/dating-apps-market-insights-and-trends-for-2024-2033/
[7] https://poosh.com/dating-trends-2024/
[8] https://www.forbes.com/health/dating/dating-statistics/
